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GLAM GAL: "You only do prom once, and I've been planning this for over a year," says Brooklyn 17-year-old Jenna Cossuto.
Photo: Graham Morrison
March 26, 2006 -- Jenna Cossuto spent $2,400 on her custom-made dress. She'll rent a 22-seat stretch Hummer to transport her closest friends to privately booked Gotham Hall.
And then it's off to the swanky South Street Seaport at Bridgewater and afterward, a party in Crobar's VIP section before a long weekend in a Hamptons beach house.
But this once-in-a-lifetime weekend isn't for Cossuto's wedding.
It's for this 17-year-old's senior prom.
"You only do prom once, and I've been planning this for over a year," said Cossuto, who will graduate from Leon Goldstein HS in upscale Manhattan Beach, Brooklyn.
She's part of a growing generation of teens who think of prom as the end all, be all of their young lives.
"Teens think of prom as their Oscar night. They want to look and feel like celebrities," says Gina Kelly, fashion director at Seventeen magazine.
According to a Seventeen prom survey, girls spend an average of $833 for their dress, shoes and accessories. On top of that, they shell out $135 on beauty products, $105 at the salon and $206 for tickets and limos.
"I'm not sure exactly how much I'll spend, but probably thousands and thousands," said Cossuto. If she gets all she wants, the total will exceed $10,000.
"My parents are just happy that I saved up myselffor the dress, and they'll obviously help me pay for everything else I need."
Her mom, Susan, rolls her eyes, but says she and her lawyer husband are happy to give their only daughter all the things they never had while growing up.
Beyond the designer Jovani dress, which includes multi-carat Chopard diamonds, Cossuto got $550 Gucci shoes, a matching handbag, tanning sessions, eyebrow shaping and professional hair and makeup for the big day, June 7.
Cossuto and her best friends have been squabbling over "the only thing we have to look forward to" since last year's graduation parties. She says two of her friends stopped speaking after both fell in love with a green gown similar to one Charlize Theron once wore.
"It's like a competition to see who has the most expensive dress and biggest diamonds," Susan said.
She's saving her last dress fitting until June, after she's slimmed down more from a diet. She also worked with a personal trainer.
The only thing she hasn't nailed down? A date.
"I don't care about that as much," said the teen, who will go to college at Florida International University in Miami. "I'll have one, but I don't want to make the wrong decision."
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She won't get there, nor the prom, since the Hummer will run out of gas before that.
umm that is one very spolied girl. How can her parents pay that much for a fucking prom night? You shouyld be able to have just as much fun without a $2500 dress and a pair of 500$ shoes...wtf. I hope she breaks her ankles with those shoes. a 17 year old girl doesnt need that.
Sorry but thats fucking bullshit. ok rant done.
but really...thats a little overkill.
We all get the urge...Saturday early morning...nothing to do till noon... BMW FTW
The aural sensations of 1st gear WOT
**CGM **(Certified Garage Mechanic)
Reminds me of that Sweet Sixteen show on MTV. Those girls' parents spent over $100g on their parties and they still weren't happy. That's just insane. I like the part where she says she saved up for the dress, she probably meant she saved her $500 a month allowance.
And what is wrong with her parents? "she and her lawyer husband are happy to give their only daughter all the things they never had while growing up." Well, good job, you idiots. Yes, you are giving her material things that you did not have, but you are also robbing her of things you gained, such as work ethic.