Coke Vault

[komodo]

It's been out for a while now, but not discussed.

Whatcha guys think of Vault?

Mellow Yellow was a flop (it's horrible), so this is coke's second crack at Mountain Dew and and first attempt at MDX... at once.

I personally love it. I always get it if it's available in the vending machine.

Whatcha guys think?

[nick_318is]

Never seen or heard of it

[witeshark]

I know I'll like it -- but I like all soda (no diet)

[xsperf]

is that the like "energy drink" stuff... im kinda confused here

i tried the mountain dew energy drink(i think thats what it was) it had a special name, but it was actually mountian dew, is that similar to vault? is vault the same things that were on the superbowl comercials? lol im throwing too many questions around...

so is it worthwhile to try?

[Rooz]

I don't like Vault... kinda liked Mellow yellow

[komodo]

Originally Posted by xsperf

is that the like "energy drink" stuff... im kinda confused here

i tried the mountain dew energy drink(i think thats what it was) it had a special name, but it was actually mountian dew, is that similar to vault? is vault the same things that were on the superbowl comercials? lol im throwing too many questions around...

so is it worthwhile to try?

That other energy drink was the one I mentioned, MDX.

Here's vault:



Maybe our campus is a test market for Coca-Cola or something, it's everywhere around here.

Press release: http://www.bevnet.com/news/2005/05-0...Vault_Coke.asp

[xsperf]

yea ok, cuz u confused me, MDX is what ive tried.. so is vault better or worse than MDX?

[witeshark]

Well I'm gonna have to look for it, the vending machines I see have cans only

[komodo]

Originally Posted by xsperf

yea ok, cuz u confused me, MDX is what ive tried.. so is vault better or worse than MDX?

Way better.

[nick_318is]

Oh i think i have seen it, but didn't realize that was it and that it was made by coke

[dinanM6]

More info from coca-cola.com
looks good.

COCA-COLA NORTH AMERICA ANNOUNCES
THE NATIONAL LAUNCH OF VAULT™ AND VAULT ZERO

ATLANTA, Feb. 17, 2006 –– VAULT, the unique hybrid energy soda from Coca-Cola North America, will hit retail stores nationwide beginning this week with “The Taste. The Quench. The Kick.™” to appeal to young adults looking for a better combination of refreshment and energy boost. The national launch of VAULT follows on the heels of a successful debut in select U.S. test markets last fall.VAULT is not a soft drink or an energy drink. Rather, it’s a first-of-its-kind energy soda that delivers the best attributes both categories have to offer. VAULT features a bold citrus taste with less carbonation than most sodas, and the high-octane refreshment of an energy drink. Competitively priced with traditional soft drinks on the market, VAULT and VAULT Zero™ – a no-sugar version of the brand – will be available in new proprietary 20-ounce and 1-liter bottles, featuring a raised “diamond plate” pattern to provide an easier grip. More packages, including two-liter bottles and 12-ounce cans, will launch later this spring.“VAULT helps take things to the next level by combining attributes from traditional soft drinks and energy drinks to provide young adults with the taste, refreshment and energy boost they’re seeking,” said Stuart Kronauge, director, Flavor Brands, Coca-Cola North America. “VAULT is a groundbreaking hybrid in much the same way sport-utility vehicles combine the most desirable features of cars and trucks. VAULT offers the best of both worlds in one appealing package.”
The launch of VAULT will be supported by an integrated marketing campaign, including television, radio, outdoor and print advertising, as well as point-of-sale advertising featuring the tagline, “DRINKS like a soda, KICKS like an energy drink™.”
The VAULT television campaign made its national debut with two spots Feb. 5th during ABC’s pre-game broadcast on Super Sunday. The ads tap into the strong competitive nature of guys, illustrating how VAULT inspires them to get the job done – and done better than their rivals. In each spot, VAULT helps motivate guys facing everyday situations take things to the next level of competitiveness. For instance, in “Field Of Dreams,” a young father rearranges his own backyard – and several of his neighbors’ yards – to create a full-sized football field that will give his son sufficient room to hone his skills. A second ad features a young farmer replacing an under-performing scarecrow with the ultimate deterrent to patrol his fields, complete with fire-breathing and laser-shooting capabilities designed to ward off birds, gophers, rabbits and even hippies. To view the ads, go to www.drinkVAULT.com.
In addition to advertising, sampling teams will appear throughout the U.S. in VAULT-branded International CXTs, the world’s largest production pickup trucks. Hybrids themselves, these vehicles are a cross between a big rig and a pickup truck, and will distribute ice-cold VAULT at concerts, targeted retail outlets, sporting events and other locations frequented by young adults looking for high-octane refreshment.

[komodo]

Maybe it's a regional thing, because it's HUGE here.

Every gas station has posters all over their windows for it, wal-mart has giant displays in the front of their store, and I haven't found a single vending machine on campus that doesn't stock it (usually in more than one slot).

Maybe we're the test market or something, but it's definately everywhere here.

And yep, it's a Coca-Cola soda.

[dinanM6]

I was just looking at the vault add website I remember the commercial with the guy who destroys his neighbours yards so he can make a football field for his son

[Rooz]

Am I the only one that liked mellow yellow?

[witeshark]

Originally Posted by Rooz

Am I the only one that liked mellow yellow?

Actually, I like mellow yellow, but not a lot at a time