Project

[Montizzle 325i]

well im writing out and advertising plan to marked BMW's to younger consumers from anywhere in the 18 to 38/30 range for my principles of advertising class. any ideas?

[witeshark]

Well, certified "pre-owned" for starters I guess

[komodo]

Younger audiences like speed and performance. Older like luxury and class.

[c1apton]

As Harry said + you want to appeal to the 18 -30 demographics, try affordability (not unreachable as many think) safety, appeal, class & style. Performance is a given, many young prospectives feel it's way out of their reach and settle for "shit box hypes" for sporty/performance cars. Key on German engineering & quality & longevity and value just to name a few..

[nick_318is]

Yea a lower cost product with good preformance does it for me. and what c1apton said

[komodo]

However you also want to maintain the eliteist vibe of BMW. If you push performance without luxury or price, you're into the cheaper car makes...

[jms]

true, it is the engineering, performance, and status that attract the younger market.

I honestly thought that all cars were similar until I drove one, so getting them in the drivers seat is the important part of the marketing plan, let the car sell itself.

[Storamin]

there's already a large market for 3 series in the young parent demographic. study that and then see if you can expand that out.

[Montizzle 325i]

yeah thats a good pt beacause i see tons of ppl in their mid twenties driving around in e90's with their kids. young parents definatley are out there driving these cars