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This week, Clark, Texas, morphed into DISH in exchange for a decade of free satellite television from the DISH Network for the town's 55 homes. Residents in Santa, Idaho, meanwhile, are weighing the pros and cons of changing to Secretsanta.com, Idaho.
Across the nation, small communities are being courted by large corporations who say renaming a town provides a marketing buzz that can't be bought in television ads. Though some worry about corporate America's increasing influence in local government, many towns seem eager to accept.
I'd have no objection to my city changing to Bimmer, NJ