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Look out metrosexuals (search), there’s a new man in town.
He's the ubersexual (search) — the man who can talk fashion with women but also compete for them with the fireman at the bar.
He’s got male buddies, but also enjoys female friends. He might groom himself with expensive products, but he would never, under any circumstances, highlight, wax or self-tan.
He works out, but he’s not vainly striving for a six-pack.
“The ubersexual man would look down on a Calvin Klein model,” said Marian Salzman, who writes about ubersexuals in her book, "The Future of Men" (search), co-written by Ira Matathia and Ann O'Reilly. “He still cares about the way he looks — he hasn’t given up aesthetically on himself — he’s just not doing it to satisfy what the outer world sees him as, he’s doing it for how he feels about himself.”
Who fits the bill? Advertising agency JWT (search), which employs Salzman as director of strategic content, says the Top Ten ubersexuals are Jon Stewart, Guy Ritchie, Pierce Brosnan, Ewan McGregor, Barack Obama, Arnold Schwarzenegger, Donald Trump, Bill Clinton, George Glooney and — at No. 1 — U2 rock star and world peace activist Bono.