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Old 08-27-2014, 02:07 AM   #1
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Behind the scenes of BMW's 'Driftmob' [w/videos]

Filed under: Coupe, Performance, Marketing/Advertising, BMW, Luxury


All this, for one minute and 47 seconds of action-packed footage with no official plot.

We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.

A couple dozen locals have lined up along a chain link fence, lured like moths to a flame by the sounds and scents and plumes of smoke emanating from the site. Each has their camera ready for the moment stunt coordinator Riley Harper says, "Action!"

This event - and Autoblog's involvement in it, specifically - was more or less an experiment on BMW's part to see if there is a story to be told from video production and photo shoots, normally marketing endeavors and something PR folks keep independent documentarians like us a long way away from. We were the only US media outlet invited, and we weren't there to drive a new product, just to take in one of its current (and in our opinion, one of its best) cars, the M235i coupe, do amazing things at the hands of some of the world's best drifters.Continue reading Behind the scenes of BMW's 'Driftmob' [w/videos]

Behind the scenes of BMW's 'Driftmob' [w/videos] originally appeared on Autoblog on Tue, 26 Aug 2014 14:58:00 EST. Please see our terms for use of feeds.



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