Go Back   United Bimmer Community - BMW Forum > UnitedBimmer-General BMW Topics > BMW General Discussion
FAQ Members List Calendar Advertise With Us Mark Forums Read

BMW General Discussion Sponsored by: AutohausAZ.com
Talk about BMWs in general. Post official news, Bangle flames, or anything else related to BMW.

Reply
 
Thread Tools
Old 05-24-2006, 07:07 AM   #1
aley

Name: aley
Title: United Newb
Status: Offline
Join Date: May 2006
User not setup in Rate My Car.
Click here to set it up.
Your Ride: honda
BMW Campaign to Support Certified Pre-Owned Business

Campaign Tells Consumers to 'Drive With Their Heart. Buy With Their Head'

Earlier this month, BMW of North America launched a national television, print, radio and Internet marketing campaign for its Certified Pre-Owned (CPO) program. The "Drive with your heart. Buy with your head" campaign created by Publicis New York communicates to prospective customers that a Certified Pre-Owned BMW is more attainable and better than some new cars.

The underlying message is that a Certified Pre-Owned BMW is better than a brand new compromise. The price has been engineered down to size, but the thrill of The Ultimate Driving Machine(R) is intact.

"BMW Certified Pre-Owned sales for 2006 are up 20 percent over 2005 and we expect that pace to keep BMW clearly ahead of the competition," notes Sergio Carvajal, marketing manager for BMW Certified Pre-Owned Sales. What better way to reward yourself, than with a BMW. Our Certified Pre-Owned program makes the most dynamic sports luxury vehicles attainable to everyone. Add the peace of mind provided by the CPO program's protection plan, and a Certified Pre-Owned BMW is the best vehicle for anyone who does not want to compromise on anything."

The campaign will have a national reach, running in national and regional media throughout the US. It includes three TV spots, four radio spots, four print ads and Internet banner advertisement. The print campaign will run in publications including USA Today, Wall Street Journal, Business Week, Auto Week, Money Select Edition, Sports Illustrated Select Edition, Time Top Management, Time Global Business and Roundel. Internet banners will be featured on Autotrader.com, KBB.com and Google.com.


http://www.bellbmw.com/en_US/
  Reply With Quote
Old 05-24-2006, 09:32 AM   #2
Rooz

Name: Rooz
Title: Upgraded Member
Status: Offline
Join Date: Apr 2005
Location: Charlotte, NC
Rate My Car: 5 / 340
Your Ride: 2003 M5
Nice add and campaign moved to proper forum
__________________



VIEW MOD LIST & PICS

I am worth $2,010,238 on HumanForSale.com

Quote:
Originally Posted by Gregg
Umnitza now provides a mechanic to install all parts ordered right in the box! It's their new "Total customer service program" that will eliminate all the haters and keep incompetents from breaking **** and blaming the vendor! When you are all set simply call INS and they will pick him up free of charge.
  Reply With Quote
Old 05-24-2006, 12:21 PM   #3
doughboyea
 
doughboyea's Avatar

Name: doughboyea
Title: Upgraded Member
Status: Offline
Join Date: Apr 2005
Location: Davie, FL
User not setup in Rate My Car.
Click here to set it up.
Your Ride: 2007 Acura TSX
As if buying used wasn't already known as being cheaper than buying new... but I guess it's not in stone for some people.
__________________
Current Ride
2007 Acura TSX w/Navi

Past rides:
1999 BMW 328i E46 Dinan Stg. 1
1989 Mercedes 190E 2.6
1980 Mercedes 240D
  Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Kinda raced a cocky 525i Rooz Kill Stories 39 01-22-2008 10:07 AM
BMW Announces 320si komodo BMW General Discussion 6 01-08-2008 08:59 AM
BMW Throwing a Hissy Fit About United Bimmer komodo United Off Topic  **FOR MEMBERS ONLY** 62 12-30-2005 11:28 PM
BMW Drives into the Fall TV Season komodo BMW General Discussion 3 10-28-2005 02:05 AM
BMW Worldwide Sales Rise by 11.4% in September komodo BMW General Discussion 0 10-26-2005 02:11 PM


All times are GMT -5. The time now is 07:29 PM.

A vBSkinworks Design

 
Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright © 2005-2013 UnitedBimmer.com