Go Back   United Bimmer Community - BMW Forum > UnitedBimmer-General BMW Topics > BMW General Discussion > BMW News And RSS Feeds
Register FAQ Members List Calendar Advertise With Us Mark Forums Read

BMW News And RSS Feeds BMW RSS feeds and news

Reply
 
Thread Tools
Old 02-17-2014, 04:11 PM   #1
scooter
 
scooter's Avatar

Name: scooter
Title: Administrator
Status: Offline
Join Date: May 2005
Location: US of A
Rate My Car: 295 / 340
Your Ride: 99m3
BMW Films are on the way back [w/videos]

Filed under: Performance, Marketing/Advertising, Videos, BMW, Celebrities, Luxury



The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.

Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.

The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Given BMW's new slate of new models including the M3/M4, M235i and i8, it would seem to be the perfect time for the new series. However, this time, it's taking on similarly styled viral videos from practically every automaker. Scroll down to reacquaint yourself with all of the original BMW Films. Star (fourth film below), which features Madonna being thrown around an M5, remains a highlight.Continue reading BMW Films are on the way back [w/videos]

BMW Films are on the way back [w/videos] originally appeared on Autoblog on Mon, 17 Feb 2014 13:00:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...
  Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
BMW looks back at the sultry 3.0 CSI coupe scooter BMW News And RSS Feeds 0 07-24-2011 05:52 AM
Z3 steering problem at low speed 499460aq Z Series (Z3, Z4, Z8) 6 01-02-2011 04:28 PM
My E30/S50 Turbo build matimus Forced Induction 44 07-12-2009 12:55 PM
Kinda raced a cocky 525i Rooz Kill Stories 39 01-22-2008 10:07 AM


All times are GMT -5. The time now is 04:11 PM.

A vBSkinworks Design

 
Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright © 2005-2013 UnitedBimmer.com