Filed under: China
The BMW enclave is a suitable mix of high-tech and throwback cool.
A few days before the Shanghai Motor Show
kicked off, we were part of an international group of media that was invited to have a look at the BMW Designworks
Shanghai Studio and ConnectedDrive Lab facility. The building that BMW
found to house its Chinese think tank is in a lovely part of Shanghai known as the former French Concession. The late 1890s and early 1900s French architectural style, brick-paved streets and tree-lined spaces feel a world apart from the ultra-modern heart of Shanghai, and the BMW enclave is a suitable mix of high-tech and throwback cool.
We were visiting, in short, to understand just why BMW has found it important to have design and research capability in China
. As it turns out, answering those questions also served to shed some light on the Chinese auto market as a whole - what it looks like today and where it's going over the next few years.
Of course, the basic idea of developing new facilities and human resources in a foreign market is to be able to better design and build cars for that market. In terms of design, this isn't a new concept. In terms of BMW design, and more specifically its DesignworksUSA team, the concept has been a reality for more than ten years now. In Shanghai, the process is just getting going, with the BMW team getting a late start, setting up shop just last year.Continue reading BMW Shanghai: Driving in mega cities, designing the future and more
BMW Shanghai: Driving in mega cities, designing the future and more
originally appeared on Autoblog
on Thu, 25 Apr 2013 17:01:00 EST. Please see our terms for use of feeds
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