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Unread 12-13-2012, 12:03 PM   #1
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2013 BMW ActiveHybrid 3

Filed under: Hybrid, Sedan, BMW, First Drives

For Those Who Want Their Top Trim 3 Series Greener

The business case is pretty simple: BMW wants a green (or blue, if you like) "liaison" line of models between its standard lineup of cars and the upcoming mega-wow i models. This maximizes choices, fills all niches, and buys time while BMW waits to get those i cars just right before the start of deliveries.

These ActiveHybrid full parallel-hybrid electrics are also acting as the closest BMW can get to its amazing range of turbocharged diesel motors that not enough people want in North America and Asia. In European terms, there is no business case for these hybrid cars apart from curious and cash-heavy early technology adopters, since the EU is awash in BMW's wonderful oil-burners. Those beloved turbocharged diesels would be a far better product in North America and Asia as well, but, hey, let's not get all pipedream-y, now. And, no, we're not trolling here.

So BMW has created a lineup of pretty darn good heavier and pricier models, coining the new brand word ActiveHybrid with versions of the X6, 7 Series, 5 Series and now the 3 Series, called "F30h" internally in this case. The efficiencies gained by this powertrain are fairly good as well, so we'll try tempering our doubts.Continue reading 2013 BMW ActiveHybrid 3

2013 BMW ActiveHybrid 3 originally appeared on Autoblog on Thu, 13 Dec 2012 11:57:00 EST. Please see our terms for use of feeds.

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