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Old 12-11-2012, 08:21 PM   #1
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Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

Filed under: Etc., BMW, Hyundai, Kia, Volkswagen



It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).

Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.

Check out the press release below for your day's dose of jargon and all the winners.Continue reading Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision originally appeared on Autoblog on Tue, 11 Dec 2012 09:30:00 EST. Please see our terms for use of feeds.



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