Go Back   United Bimmer Community - BMW Forum > UnitedBimmer-General BMW Topics > BMW General Discussion > BMW News And RSS Feeds
FAQ Members List Calendar Advertise With Us Mark Forums Read

BMW News And RSS Feeds BMW RSS feeds and news

Reply
 
Thread Tools
Old 09-13-2012, 09:21 AM   #1
scooter
 
scooter's Avatar

Name: scooter
Title: Administrator
Status: Offline
Join Date: May 2005
Location: US of A
Rate My Car: 295 / 340
Your Ride: 99m3
Audi threatening BMW as luxury leader

Filed under: Car Buying, Audi, BMW, Volkswagen, Earnings/Financials, Luxury



For the last seven years, BMW has had a stranglehold on the top spot in the luxury car market. That reign is in danger of coming to and end, as Audi sales are on the rise. According to an Automotive News Europe report, Audi cut the difference in sales between itself and BMW to only 2,110 vehicles sold so far this year.

Analysts point to the growth of the A-class vehicle segment, and Audi's established presence in that market in the form of the A3. Bolstered by products like the redesigned A3, Audi sold 108,100 total units in the month of August, compared to BMW's 102,730.

This time last year, BMW had a lead of more than 40,000 on Audi. But The upstart from Ingolstadt is finally seeing tangible results of a 20 billion ($25.6 billion) investment in research and development by the Volkswagen Group. Since 2003, the luxury brand has doubled its vehicle portfolio, adding the Q7, Q5, and R8, and new vehicles such as the A1 subcompact and Q3 compact crossover.

Audi overtook Mercedes-Benz in 2011, leaving only BMW in its sights. According to the report, Audi's intent is to supplant BMW as the top premium brand by the year 2020.

Another factor in Audi's success has been its sales in China, where BMW hasn't been quite so quick to develop a strong market presence.

With 961,000 vehicles sold through eight months, Audi could very likely eclipse its 2011 sales totals of 1.3 million units. Will it be enough to surpass BMW? Only time will tell.Audi threatening BMW as luxury leader originally appeared on Autoblog on Thu, 13 Sep 2012 10:15:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...
  Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Glad to be a member stanold1207 Introductions and Greetings 2 01-05-2011 07:51 AM
Z3 steering problem at low speed 499460aq Z Series (Z3, Z4, Z8) 6 01-02-2011 03:28 PM
My E30/S50 Turbo build matimus Forced Induction 44 07-12-2009 11:55 AM
Kinda raced a cocky 525i Rooz Kill Stories 39 01-22-2008 09:07 AM
My car in the royal car list. zeaq328i United Off Topic  **FOR MEMBERS ONLY** 22 08-19-2006 06:37 AM


All times are GMT -5. The time now is 11:03 PM.

A vBSkinworks Design

 
Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright © 2005-2013 UnitedBimmer.com