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Unread 03-16-2011, 06:10 PM   #1
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Video: BMW creates radio controlled tribute to culture

Filed under: Etc., Videos, BMW, Design/Style

BMW Culture remote control book - Click above to watch the video after the break

BMW has joined forces with graphic-designer Stephan Sagmeister to celebrate the company's 40-year commitment to culture the world over. The German automaker is currently sponsoring over 100 artistic endeavors around the globe, and Sagmeister cooked up a pretty clever way to add to the stack. BMW documented the company's history as a patron in a new tome by the decidedly unpretentious title CULTURE. But this isn't just any old book. Aside from being personally signed by Sagmeister himself, the books all feature an individual cover design that, when arranged, would create a seven-by-seven graphic image of the BMW headquarters in Munich.

But wait, there's more.

As it turns out, each book also comes with its own remote-control running gear. If you get bored reading about the hordes of musicians, artists and designers that BMW has sponsored over the years, you can simply flop the book on the floor and commence to driving it about. Sounds like a winner to us. Hit the jump for the full press blast as well as a video of Sagmeister signing the volumes.

Gallery: BMW Culture remote control book

[Source: BMW]Continue reading Video: BMW creates radio controlled tribute to culture

Video: BMW creates radio controlled tribute to culture originally appeared on Autoblog on Wed, 16 Mar 2011 11:29:00 EST. Please see our terms for use of feeds.

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