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Unread 05-27-2010, 07:11 PM   #1
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Video: BMW turns Singapore buildings into amazing 3D Joy

Filed under: Etc., Marketing/Advertising, Videos, BMW

BMW takes Singapore - Click above to watch video after the jump

BMW advertising gurus have a big job ahead of them when it comes to supplementing their longstanding (and intentionally arrogant) "Ultimate Driving Machine" slogan with the company's new "Joy" campaign. Bimmer fanboys had lived and died by the company's proclamation of superiority for years, so it's going to take some coaxing to get BMW loyalists to swallow the new ads. Fortunately, BMW has never been one to skimp on advertising dollars, and the company has pulled a stunt in Singapore to make sure the ball gets rolling in the right direction.

BMW has used two buildings for a massive, unique 3D projection display right in the middle of downtown Suntec City. Talk about cool. Two massive hands appear to disassemble the structures and rearrange them for their own diabolical, Joy-soaked plans. You can hit the jump to see the whole shindig for yourself. Thanks for the tip, John!

[Source: YouTube via Bimmer Boost]Continue reading Video: BMW turns Singapore buildings into amazing 3D Joy

Video: BMW turns Singapore buildings into amazing 3D Joy originally appeared on Autoblog on Thu, 27 May 2010 20:00:00 EST. Please see our terms for use of feeds.

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