Go Back   United Bimmer Community - BMW Forum > UnitedBimmer-General BMW Topics > BMW General Discussion > BMW News And RSS Feeds
FAQ Members List Calendar Advertise With Us Mark Forums Read

BMW News And RSS Feeds BMW RSS feeds and news

Reply
 
Thread Tools
Old 05-13-2010, 10:40 AM   #1
scooter
 
scooter's Avatar

Name: scooter
Title: Administrator
Status: Offline
Join Date: May 2005
Location: US of A
Rate My Car: 295 / 340
Your Ride: 99m3
Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Co

Filed under: Coupe, Marketing/Advertising, Technology, BMW, Canada, Luxury



Imagine this: You're in a public restroom, tidying up in front of the mirror, and you notice a message (written in red lipstick, of course) that says, "I'll make your heart pound," or, "My body is absolutely stunning." You'd want to learn more, right? BMW of Canada is hoping that men between the ages of 25 and 45 will agree, as the automaker will be launching a new ad campaign for the 3 Series Coupe using AddMirror technology that will display these risqué messages in public restroom mirrors across the country.

So, how does it work? As a patron approaches the mirror, motion detectors sense the person's movement and displays a sequence of messages urging readers to send text messages for photos of the subject leaving the flirtatious notes. When BMW receives the text, a link is sent back, leading readers to a landing page with downloadable beauty shots of the 3 Series Coupe, under the headline, "We were made for each other." Ooh la la!

The marketing campaign runs until May 16th in different venues throughout Toronto, Vancouver and Montreal. For the full listing, BMW's press release is available after the jump, as is a video that shows the AddMirror technology at work.

[Source: BMW]Continue reading Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video]

Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video] originally appeared on Autoblog on Thu, 13 May 2010 08:59:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...
  Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Officially Official: BMW Concept 5 Series ActiveHybrid scooter BMW News And RSS Feeds 0 02-26-2010 03:10 PM
Officially Official: BMW unveils all-new 5 Series sedan scooter BMW News And RSS Feeds 0 11-23-2009 04:11 PM
BMW announces 7 Series xDrive and M Sport models scooter BMW News And RSS Feeds 0 07-01-2009 03:11 PM
Kinda raced a cocky 525i Rooz Kill Stories 39 01-22-2008 09:07 AM
My car in the royal car list. zeaq328i United Off Topic  **FOR MEMBERS ONLY** 22 08-19-2006 06:37 AM


All times are GMT -5. The time now is 08:54 PM.

A vBSkinworks Design

 
Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright © 2005-2013 UnitedBimmer.com