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Old 05-03-2010, 11:00 AM   #1
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BMW Dynamic Car Identity reimagines Roundel [w/video]

Filed under: Etc., Marketing/Advertising, Videos, BMW

Proposal for a dynamic BMW roundel - Click above to watch video after the jump

There's everything on the Internet, isn't that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW's roundel logo. It's got the usual form and colors but, to quote Galileo, "And yet it moves."

The only other logos we know of that move on a car are on Rolls-Royces and Bentleys - the wheel caps rotate to stay centered, and the hood ornaments will retract. Zafira's idea isn't anything like that. It is neat, but... well, have a look at it for yourselves after the jump and tell us if you can see it in BMW's future.

[Source: YouTube]Continue reading BMW Dynamic Car Identity reimagines Roundel [w/video]

BMW Dynamic Car Identity reimagines Roundel [w/video] originally appeared on Autoblog on Mon, 03 May 2010 10:30:00 EST. Please see our terms for use of feeds.



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