Filed under: Wagon
2010 BMW 550i Gran Turismo - Click above for high-res image gallery
recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving Machine
," one of the very best auto-related taglines ever concocted. BMW says it isn't moving away from its TUDM slogan, but we can't help but wonder, is BMW is trying to tell us something? What if instead of appealing to those who actually might value the ultimate driving machine, they're looking instead for other customers?
Our man Paukert sampled the 535i Gran Turismo
last September and came away impressed by the combination of packaging and driving dynamics offered up by BMW's curious new kinda-wagon. The party piece of the cynically-named Gran Turismo is a slick, trick two-way tailgate that opens either as a tiny trunk or as a cavernous hatch. Or maybe it's not such a stretch, name-wise. After all, translated the moniker simply means "grand touring," and after a hard day of driving, being able to easily unload your luggage and get checked into your hotel is its own kind of luxury. Is it possible that the even more potent BMW 550i Gran Turismo is an even better proposition than its slightly weaker sibling? What about compared to a 5 Series Wagon
or even an X5
? And what about competition from other brands? Given its unconventional form and unique packaging, is there any competition to speak of? More importantly, is it joyful, the ultimate driving anything or a bird of an entirely different feather?
Make the jump to find out.
Gallery: Review: 2010 BMW 550i Gran Turismo
Photos by Drew Phillips / Copyright (C)2010 Weblogs, Inc.
Continue reading Review: 2010 BMW 550i Gran Turismo is the Ultimate Passenger Machine
Review: 2010 BMW 550i Gran Turismo is the Ultimate Passenger Machine
originally appeared on Autoblog
on Wed, 28 Apr 2010 11:58:00 EST. Please see our terms for use of feeds
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