Filed under: Marketing/Advertising
can always be counted on for a good marketing fight. The two German luxury automakers first went kopf an kopf
in European print ads
, then on U.S. airwaves
and next on our billboards
. But after a bit of back and forth, the "good natured" ribbing appeared to have died down - at least for a while. We didn't receive an official notice in the mail stating that the ad battle between BMW and Audi was back on, but the post-jump commercial
tells us everything we need to know.
Audi appears to be drawing first blood in round two of BMW v Audi
, as the four-ringed automaker gives us a lesson on the dynamics of friendly competition. It appears Audi is very smitten with the fact that its vehicles won three straight Car and Driver
comparisons against its German rival; smitten enough to spend bucks on a new 30-second spot to rekindle one of the more entertaining rivalries in the auto industry. We can hardly wait for BMW's response. Hit the jump
to watch the video for yourself.
]Continue reading Video: Audi renews ad wars, takes shot at BMW in new commercial
Video: Audi renews ad wars, takes shot at BMW in new commercial
originally appeared on Autoblog
on Thu, 18 Feb 2010 11:29:00 EST. Please see our terms for use of feeds
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