Go Back   United Bimmer Community - BMW Forum > UnitedBimmer-General BMW Topics > BMW General Discussion > BMW News And RSS Feeds
FAQ Members List Calendar Advertise With Us Mark Forums Read

BMW News And RSS Feeds BMW RSS feeds and news

Thread Tools
Unread 06-30-2009, 03:00 PM   #1
scooter's Avatar

Name: scooter
Title: Administrator
Status: Offline
Join Date: May 2005
Location: US of A
Rate My Car: 296 / 340
Your Ride: 99m3
REPORT: BMW threatening to oust Lexus as #1 luxury automaker in U.S.

Filed under: Car Buying, Trends, BMW, Lexus, Earnings/Financials

2010 BMW 5 Series Gran Turismo - Click above for high-res image gallery

Life is hard at the top, whether that precipice happens to be at the zenith of the overall sales chart or of a specific market niche, such as Lexus' position as the best-selling luxury automaker in the United States. Toyota's posh brand has held the top spot since the year 2000, with BMW perpetually trailing in second place. Could 2009 finally be the year that BMW breaks through to number one?

So far this year, Automotive News is reporting that BMW's 76,819 total sales in the States puts the German brand slightly ahead of Lexus, which has moved a total of 73,186 units thus far in '09. Both brands are down somewhat from 2008, though BMW's 30.5% decline is not quite as severe as Lexus' 37.2% fall. Neither automaker is interested in boasting of its successes in this market, though BMW will gladly accept the extra market share. Speaking to Automotive News, Jan Ehlen, a spokesman for BMW of North America, said:
This year's emphasis is on maintaining our market share and even growing our share a bit. If this results in remaining in the top spot of the premium market, that would be a nice bonus.
Gallery: 2010 BMW 5 Series Gran Turismo

[Source: Automotive News]REPORT: BMW threatening to oust Lexus as #1 luxury automaker in U.S. originally appeared on Autoblog on Tue, 30 Jun 2009 13:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

  Reply With Quote

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Kinda raced a cocky 525i Rooz Kill Stories 29 01-22-2008 10:07 AM
My car in the royal car list. zeaq328i United Off Topic  **FOR MEMBERS ONLY** 22 08-19-2006 06:37 AM
I need a carfax E36Bimmer BMW General Discussion 2 05-23-2005 08:02 AM
Carfax pls? bitcore United Off Topic  **FOR MEMBERS ONLY** 8 05-18-2005 02:55 AM
VIN check! brien4787 United Off Topic  **FOR MEMBERS ONLY** 5 05-02-2005 06:45 AM

All times are GMT -5. The time now is 07:39 PM.

A vBSkinworks Design

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2016, vBulletin Solutions, Inc.
Copyright © 2005-2013 UnitedBimmer.com