Filed under: In the Autoblog Garage
2009 BMW 750i - Click above for high-res image gallery
The BMW 7 Series and the Mercedes-Benz S-class are two vehicles utterly defined by their birthplace. Each was spawned in Southern Germany, where massive stretches of autobahn honed their ability to cover boundless distances at high velocities, cosseting occupants in Teutonic luxury. But they're decidedly different beasts. In spite of their similarities, the two brands have always had distinct personalities. BMW followed its tag-line of the "Ultimate Driving Machine," while Mercedes stuck to its more sober image, focusing on its "Best in German engineering" meme.
As so often happens, automakers feel compelled to grow and expand beyond traditional audiences, and at times, the result is a diluted product that strays from its roots. When everyone is attempting to cater to the broadest possible audience, overlap is inevitable and distinctions begin to disappear. Look no further than the American mid-size sedan segment, or in this case, the last generation 7-series. So for 2009, BMW sought to re-focus its uber-sedan on what it does best. Read on to find out if BMW succeeded or if the new 7 suffers from further dilution.
Gallery: Review: 2009 BMW 750i
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Review: 2009 BMW 750i
originally appeared on Autoblog
on Thu, 23 Apr 2009 11:58:00 EST. Please see our terms for use of feeds
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