I'm sure it's been said, but the performance, style, and engineering of BMW is like a magnet to someone like me. I like the handling response of the car. My 1998 328iC has an engine that doesn't miss a beat - no missfires, pings, or hesitation for an engine with 157,000 miles on it. I have always wanted a Bimmer. My college roomate had a BMW motorcycle that was unequaled in performance and handling. He sold me on Bimmer quality. My friend sold me his 328iC after I took a ride in it. I didn't get it because it's a vert, but glad I got it because it's a Bimmer!