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Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages--cut into quarters or fifths--to small advertisers that already belong to its online ad network, dubbed AdWords.
Brilliant move on Google's part. Print advertising arbitraged to PPC. It'll be interesting to see what the performance is, and how much per click/call the print ad costs.
"I would be surprised and somewhat disappointed if they were to spend a lot of money and resources on a print advertising unit," said Safa Rashtchy, senior Internet analyst at Piper Jaffray. "My guess is it is just an experiment."