United Bimmer Community - BMW Forum

http://news.com.com/2100-1024_3-5844889.html

Quote:

Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages--cut into quarters or fifths--to small advertisers that already belong to its online ad network, dubbed AdWords.

http://www.adsbygoogle.com/pcmag

Brilliant move on Google's part. Print advertising arbitraged to PPC. It'll be interesting to see what the performance is, and how much per click/call the print ad costs.

Quote:

"I would be surprised and somewhat disappointed if they were to spend a lot of money and resources on a print advertising unit," said Safa Rashtchy, senior Internet analyst at Piper Jaffray. "My guess is it is just an experiment."