Filed under: Marketing/Advertising
We couldn't fault you if it came as no great surprise that BMW
was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series
, a pair of special edition Minis
, a commercial using the new M5
, and a video series
profiling specific athletes, all to highlight the point. But the biggest way BMW will be participating in the event is with the massive fleet of vehicles it is providing to the organizers.
All in all, BMW will be furnishing the London Organising Committee of the Olympic and Paralymic Games (LOCOG) with a whopping 4,000 vehicles
. The fleet is made up of diesel, hybrid and electric cars, plus motorcycles and bicycles. And because LOCOG has set a low CO2 target for the big event, each vehicle averages less than 120g of CO2 per kilometer.
The first 40 specially liveried vehicles, BMW announced, have now been delivered, including examples of the 520d and 320d. All the German automaker has left is multiply those a hundredfold and it'll be ready for the big games.Continue reading BMW delivers first 40 of 4,000 vehicles destined for London Olympics
BMW delivers first 40 of 4,000 vehicles destined for London Olympics
originally appeared on Autoblog
on Tue, 27 Mar 2012 18:29:00 EST. Please see our terms for use of feeds
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