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Marketing/Advertising,
BMW
Despite the arrival of performance crossovers like the
X5 M and
X6 M, the
BMW M range is still one bound largely to the road. Racing circuits too, of course, but the ski hill? Maybe not, but that's where K2 comes in. The sporting goods manufacturer has teamed up the the Bavarian automaker's performance division to produce a special set of downhill
skis.
Based on the K2 SideShow, the K2 LTD BMW M Design Editions skis are designed to perform on any of a variety of hill conditions. They'll also got a special paintjob to highlight the collaboration, and a tire-tread pattern on the underside.
So is this just another opportunity for an automaker to cash in on its brand recognition with a merchandising effort? Well, yes and no. You can't actually go out and buy these skis, but BMW is giving all 500 pairs of them away as part of a promotional campaign at European ski resorts that has enthusiasts collecting "badges" they can redeem for a chance to win a pair, so to speak.
Follow the jump to read more about 'em, but unless you're planning on spending your winter carving up the slops of Germany, Austria, Switzerland and Italy, the images in the gallery we've put together are about as close as you're likely to get.
Continue reading BMW and K2 team up for promotional skis
BMW and K2 team up for promotional skis originally appeared on
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01-04-2012, 11:40 AM
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