Filed under: Coupe
It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW
did just that last week in Frankfurt with the unveiling of its new i sub-brand
However, the story behind BMW i
isn't limited to the i3
city car and i8
plug-in hybrid concepts. It's a new take on everything from manufacturing to infrastructure; it's about challenging preconceived ideas about how we get around in an ever-changing, ever-expanding world; and it's arguably one of the most ambitious projects ever undertaken by a modern automaker.
That might sound like overwrought hyperbole, and it's sure to send chills down the spines of technophobes and Luddites, but i isn't about a dystopian driverless future. In fact, BMW says it doesn't want mobile automatons. It wants drivers with an eye on what lies ahead and an open mind. And from what we've seen, i and the philosophies behind it have the potential to eliminate much of the daily drudgery behind the wheel, ushering in a new era of mobility that's at once intelligent, sustainable and engaging.
And we can't wait.Continue reading Behind i: BMW's vision for the future of mobility
Behind i: BMW's vision for the future of mobility
originally appeared on Autoblog
on Mon, 01 Aug 2011 20:01:00 EST. Please see our terms for use of feeds
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