BMW makes music using 1 Series sounds only
Filed under: Marketing/Advertising, Videos, BMW
BMW makes music with the 1 Series - Click above to watch video after the jump
Sure, every automaker produces videos showing cars coming together on an assembly line. The clips are traditionally filled with synthy-pop jams created to help produce a melodic association of growth and industry. BMW has produced such a video for its 1 Series, but this time, the backing music is a bit different - all the sounds were created by the car.
BMW teamed up with Munich artists Jonas Imbery and Mirko Borsche to produce the unique video. You almost can't believe the duo were able to cull the required sounds from the car, but the end of the clip helps wrap up that idea. The piece is called "check my machine," and you can watch - and, perhaps more importantly listen - by clicking past the jump.Continue reading BMW makes music using 1 Series sounds only
BMW makes music using 1 Series sounds only originally appeared on Autoblog on Tue, 12 Jul 2011 19:30:00 EST. Please see our terms for use of feeds.
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