BMW 1 Series M Coupe is off the wall(s)

[scooter]

Filed under: Coupe, Performance, Marketing/Advertising, Videos, BMW, Luxury

BMW 1 Series M Coupe ad - Click above to watch video after the jump

We have to wonder what it's like to be in automotive advertising. It can't all be fun and games, but the thought of sitting around, dreaming up a hair-brained stunt and then seeing said exercise come to life must be some kind of thrill. BMW has just released a new spot for the company's 1 Series M Coupe, and it involves plenty of rolling expanses of asphalt, heaping helpings of tire smoke and more than a little car control. The premise is pretty simple: a lone 1 M Coupe is left to slide around on an airfield until the driver feels comfortable enough to begin threading the vehicle through a set of concrete walls.

Each wall has a cut out just large enough to fit the coupe. Drama ensues.

Now, we hate to go all internet on the fine folks at BMW and drop a fake bomb here, but those walls look to be tinged with more than just a little CG. Still, we'll be the first to apologize if BMW actually trusted a driver to thread the needle over and over again with the company's newest creation. Hit the jump to check out the clip for yourself.Continue reading BMW 1 Series M Coupe is off the wall(s)

BMW 1 Series M Coupe is off the wall(s) originally appeared on Autoblog on Thu, 09 Jun 2011 12:32:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...