Video: BMW subliminal ad burns logo onto your eyelids
Filed under: Etc., Marketing/Advertising, Technology, Videos, BMW
BMW Motorrad subliminal advertising - click above to watch the video
How far is this from having the ads at eye-level in a pubic urinal?
BMW recently created a special video advertisement, and those that viewed it had no choice but to remember it. Huh?
It was shown at a movie theater in Germany and left viewers with an image of the BMW logo imprinted on the back of their eyelids. How did they do that?
When you look at the sun and then close your eyes you see a circular dot as if projected on the back of your eyelids. BMW used the same technique, using a large Profoto Pro-7B flash unit, a big version of the flash utilized on digital cameras. In front of the flash device was a hollowed out BMW logo. The audience couldn't see it as it sat behind the screen they were viewing the advert on.
During the ad, the motorcycle driver tells the audience to close their eyes. For those that followed, they saw the BMW logo.
No big complaints yet of taking subliminal advertising to a new height. But the people who saw the ad also reported seeing a lot of genitalia images in the ice in every liquor ad they saw the same day.
[Source: YouTube]Continue reading Video: BMW subliminal ad burns logo onto your eyelids
Video: BMW subliminal ad burns logo onto your eyelids originally appeared on Autoblog on Fri, 17 Dec 2010 16:55:00 EST. Please see our terms for use of feeds.
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Indeed advertising is helpful in promoting a product to the consumers. Advertising should be one in which the audiences will be amazed and the content should be catchy. Viewers in a German film theater recently saw the BMW logo appear in an unusual place. Viewers watching a Bavarian Motor Works commercial had a Bavarian Motor Works logo imprinted on their retinas with a flash they could see after closing their eyes. While those within the audience were awed, commentary after the fact wonders about how safe or ethical such advertising could be.
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