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The Dwelling Lab - Click above for high-res image gallery
It's safe to say you won't be seeing this
BMW art car lapping Sarthe any time soon. The Bavarian automaker teamed up with textiles manufacturer Kvadrat and Flos to create "The Dwelling Lab" - a design installation. The brain child of artists Patricia Urquiola and Guilio Ridolfo, the exercise was designed to strut both BMW's and Kvadrat and Flos' commitments to creativity. Or something.
We won't pretend to be art critics, so we'll avoid strutting our ignorance by throwing judgment against the fabric-covered
5-Series Gran Turismo. Instead, we'll do our best to describe the piece and let you do the judging for yourself.
Urquiola wanted to draw the viewer's focus to the interior of the car, so she created the massive fabric cones called "diamonds" to pull your look inward. Sure enough, it's effective. You can't help but look toward the car's cloth-swaddled guts. The piece will be on display during the Salone Internazionale del Mobile, held in Milan all this month. You'll find the press release
after the jump.
Gallery: The Dwelling Lab
[Source: BMW]
Continue reading BMW 5 Series Gran Turismo gets artsy with Patricia Urquiola and Giulio Ridolfo
BMW 5 Series Gran Turismo gets artsy with Patricia Urquiola and Giulio Ridolfo originally appeared on
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04-21-2010, 08:50 AM
