BMW slashes price of satellite radio by 41 percent, others to follow?
Filed under: Technology, BMW
BMW has substantially cut the price of its Sirius Satellite Radio factory option from $595 to $350 on select 2010 vehicles (excludes 5 Series, 6 Series and X3) while also adding functionality. Customers who choose Sirius will continue to receive "The Sirius Everything" package for one year, along with some of the most popular XM channels available including Oprah Radio, XM Public Radio and several sports channels.
Beyond cheaper hardware and expanded channels, BMW and Sirius have also made the satellite radio more user friendly. Users can now view the channel list as a channel name, artist and a new "Instant Replay" function allows you to replay a favorite song or program. You can also choose favorite songs and receive an alert when one of your favorites is being played, which is one of those good ideas somebody should have thought of long ago.
Anyone who has ever priced out a Bimmer knows that options can be a pricey endeavor, so lower satellite radio prices is sure to be welcome news to BMW buyers. We're wondering if other automakers will soon follow suit and also drop the price of their satellite hardware. Subscriptions to the now combined Sirius/XM service aren't exactly flying off the shelves, and a lower cost of entry to the hardware in cars can only help.
[Source: BMW]Continue reading BMW slashes price of satellite radio by 41 percent, others to follow?
BMW slashes price of satellite radio by 41 percent, others to follow? originally appeared on Autoblog on Thu, 05 Nov 2009 10:20:00 EST. Please see our terms for use of feeds.
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