BMW introducing upgraded maintenance coverage... for a price

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Filed under: Maintenance, BMW


These days, all new BMW models sold in the United States are delivered with "BMW Ultimate Service." The package includes the BMW Maintenance Program, Roadside Assistance, and the New Vehicle Limited Warranty. In a nutshell, it means that fuel and tires are the only service costs owners of new BMW models pay for during the first 4 years/50,000 miles of ownership. In the past, BMW has allowed owners of certain models to "upgrade" and extend the term of the program, but not all vehicles were eligible.

As of today, the German automaker has announced that a "Maintenance Program Upgrade" will be offered for all BMW models (except the ALPINA B7). The program generously covers factory scheduled services and most wear items for up to 6 years/100,000 miles. However, it doesn't come cheap. The announced MSRP of the extension ranges from $1,395 to $2,995, depending on the model.

"BMW's Maintenance Program keeps vehicles well cared-for and more valuable in the pre-owned marketplace," says Alan Harris, Vice President of Aftersales for BMW of North America. "Our decision to make the six-year Maintenance Program Upgrade available to purchase for all BMW models makes it possible for more vehicles to remain under the care of an authorized BMW Center for a longer period of time." Reading between the lines, this an excellent way to guarantee consumers comply with the factory maintenance - keeping BMW's warranty repair costs low, and resale values high. Full press release after the jump.

[Source: BMW, Image: Michael Harley]Continue reading BMW introducing upgraded maintenance coverage... for a price
BMW introducing upgraded maintenance coverage... for a price originally appeared on Autoblog on Thu, 16 Apr 2009 18:00:00 EST. Please see our terms for use of feeds.


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