The explanation letter that I received:
BMW Owners Survey - Your Opinion Counts
7 June 2006
Dear Terry,
Express your BMW ownership passion!
Orange Passion, a marketing company based in Bethesda, MD, is conducting a unique customer survey for BMW North America.
Their mission? Find 1,000 passionate BMW customers in 10 days and obtain their creative ideas for BMW's future.
Please take 10 minutes to share your creativity and out-of-the-box ideas via this 10 question survey. BMW Passionate Customer Survey:
http://www.zoomerang.com/survey.zgi?p=WEB225D35A44N7
About Orange Passion
Orange Passion finds the most passionate customers for a company to create new product, service, and marketing ideas and collaborate online. Orange Passion has a meeting with BMW marketing executives on June 12th. Everyone’s anonymous ideas will be shared with everyone else and BMW execs.
Follow Up
Once you are done with this survey, if you know any friends, family, colleagues, past co-workers, college buddies, and clients who have a BMW and are passionate customers, please forward this email to them so they can share ideas on the survey. If you request, you will be emailed the results of the survey by June 12th.
Thank you in advance for your consideration and assistance. It's important that BMW 8 Series owners share their feedback with BMW North America through this valuable exercise.
Gr8 Driving,
Jud Spencer
E31 Registry Agent
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BMW FTW
