I'm not going to take sides here because you know that BMW is the main gig here. But guys don't forget, Toyota's quality is what got them to #2 in the US. They DO make a hellava product. We may not like their designs or their target markets but they do build a super reliable product. One of the major things that alot of their owners are guilty of is "low to no maintenance" {Also look at their high end sister co = Lexus} That's one of the reasons they are popular with US car buyers.
That's what got them into the US market in the first place, quality. Something US car buyers were not "catered" to 20 years ago.