It is a little crazy, but I can see their point as well. Consider the case of SamBucks
, and you'll get an understanding of the concern . . .
"If you think of a leech on an animal, one leech, if you leave that leech on, the animal won't survive," said Hansen. "If you don't take that off each time they come and you allow them to accumulate on the animal, the animal could actually become very sick or die."
Leeches?! It's about setting a precedent, he says. If they don't stop her, it's hard to stop the next one. And big money is at stake. Aspirin was once a brand name so was thermos, trampoline, cube steak, cellophane, elevator and escalator. The inventor of those products lost their valuable exclusives on those names because they fell into common use.
"You have to police your mark," said Hansen. "You have to keep it exclusive. If it's not exclusive and other people are using it, the strength of your mark deteriorates."