So today in the mail I get a package from BMW North America.
It said it's a "free gift to keep my bmw on track".
It is a complete, few hundred page, full high-quality color, road atlas of north america, with nice BMW branding all over it.
They also enclosed one of their promotion booklets for the e90 with tons of nice pictures. I think I somehow got on their "be nice to this person because they might buy an e90 someday" list. Schwing.