Believe it or not, Hyundai has been in the car business since I think the early 60's, well before Toyota, Nissan and Honda. Just not in the US. Their forté is not cars tho . . they're one of the largest steel manufacturers in the world, and have more financial resources than just about any car company out there. So if they wanted to, they could really make a big statement as far as a kick butt car.