for the 99% of americans that aren't hardcorer enthusiasts like us, the new BMW's freaking own. most americans look at the E36 and think... its and old BMW whats so special but look at the new Bimmers and go WOAH!!!! thats why the E46 was the best selling car of its time. and no personality?! everyone on UB shits their pants any time teh new M5 is mentioned.....