Sometimes I wonder why our beloved BMW's are stuck with such poor bang for the buck performance mods. Everything seems to be more expensive. I (and give it some thought before you bash me for even saying this) wonder at times why my buddies (thechrisworrell) mustang gets such cheap parts. And granted, yes I know it's a Mustang. Yes I know it will probably fall apart. But hell everything for him is about a third the price and he gets more performance gains. Its crazy. A short shifter from Steeda = $160. A short shifter from UUC or other brand = $300-500. That is just one of a very large list.
Is BMW just the victim of marketing and such that assumes that everything BMW just has to be more expensive? Any ideas or reasons...