Originally Posted by Skilario
How? not too many young guys who play video games are gonna be buying m3's...
You are underestimating the video game demographic. People in their 30s grew up with video games. Also, this will be a great marketing strategy even if it does not result in sales of E92 M3's. A free quality video game will induce in people a good concept of BMW. Also, this may entice many to explore th marque by buying used BMWs or other, non-M3 BMWs. This game will do a lot more to push the BMW name than it will to push the M3 name.