Thread: BMW/MB Merger!
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Old 08-28-2007, 04:37 PM   #8
3050rpm
 
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Name: 3050rpm
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I just don't see it, but then again, my thinking about the automotive industry is at least a generation old. It's been said for years that the auto industry has significant overcapacity and that some shakeout was inevitable, and the MB-Chrysler deal made sense, two quite different companies and markets, so they tried to cover their bets all around. Didn't work, for whatever reasons, mostly cultural I guess. Land Rover tanked for BMW (thank goodness, even considering the cost). Does it make sense for an MB-BMW deal to shun the broad market approach and concentrate on locking in their already defined market segment? Dunno. Maybe rather than markets, it's pooled engineering and technological development that will drive [ha-ha] the industry from here on out.
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