back in the day (early 90's) we had about 1/2 dozen customers at BMW dealership that were in the 300k club (had pics of their cars hanging in cust louge) and they use to get free loaners and a bunch of promotional stuff (free oil changes, swag, etc...)
BTW - this thread (at this point) has 141 views and ONLY 25 people answered the poll? C'MON guys (girls)