Well, after brien4787 comment, I read my post again and I figured it sounds a little "marketing talk". My intension was genuine and only driven by trying to clear the confusion there is out there on the topic. Also, a little of frustration in receiving contradictory answers.
The original price they told me was $770 but they did price match with convertergeek.com
Oh, and btw, DEC are not legal in California. Btw, what's Pellican?