I actually think it is a very clever name. I may be wrong, but I think that the name is inviting for all girls. The way I see it, it says "Come work out here. It is ok if you think you're fat, or if you are afraid of getting fat, or anything in between. Actually, we just think you're pretty fly and phat, so we would like to have you
." Then again, my interpretation skills might be rusty. I took corporate identity in college several years ago.